Monthly Archives: April 2015

Will a Name Stop You?

How Small Is Your Sticking Point?

It was a simple question on a business forum run by a large U.S. bank:

“I am planning an ecommerce website to retail paintball products. I’m looking for a [domain] name, but the one I came up with is already registered. So I’m stuck, which puts me back at the start. I want a memorable but short name, that also gets across the business I’m in. It should be an experiential name as well as a functional/descriptive one.”

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