Interview – Clay Cotton

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Clay Cotton

Wild-man boogie-woogie pianoman (now an Internet entrepreneur) at one time played with everyone in professional music, from Janis Joplin to Boz Skaggs. He tells how a lucky visit to his grandma’s house at age nine started him on his hugely successful music career.

  • How a chance meeting at age 9 shaped my whole future
  • The first thing you should do when luck plops an opportunity down in your lap
  • Why the Internet is a parade, not a plaza, and the difference in marketing to it
  • Why I don’t think I’ve ever had bad luck
  • How I made the leap from professional music to direct marketing
  • Finding and using General Napoleon’s secret power
  • The simple secret of discovering what customers REALLY want – and then what to DO about it
  • What you should never do to get a customer to buy
  • The one thing you can do to make any problem huge – or neutralize it completely


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