You want to Be a Leader Why?

How to Change Your Impact on the World

Ever wonder what makes a great leader? Or more to the point, what makes you not a great leader? If there’s a secret to being out front and inspiring people to follow you, what IS that secret? Ever wonder that? Below I’m including a YouTube video that tells you why people follow an inspiring leader and ignore all the others who are just trying to lead.

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. Simon Sinek presents a simple but powerful model for how leaders inspire action.

He starts with what he calls a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers – and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

(And I think you’ll be surprised by the amazing timing at 10:26 – 10:34.)

How Great Leaders Inspire Action


Then, if you’d like to learn more about being one of the great ones, here’s Sinek with additional important details.

Simon Sinek on Why How What

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